Online medical education often fails to reach HCPs in the difficult-to-penetrate markets of the global south. MedShr’s mobile-first content reaches HCPs – even those in remote settings with limited access to digital platforms – while case-based education engages them, supporting peet-to-peer discussion and learning.
Our client wanted to maximize the impact of medical education to doctors and community healthcare workers, particularly those working within resource-scarce settings, building skills and capacity.
Target audience: Specialist and generalist doctors, nurses and community health workers, with a focus on sub-Saharan Africa, LATAM and Indonesia
Needs-driven broad based education that encourages pee-to-peer discussion and learning at scale:
In control and test polling, participant HCP test scores around diagnosis and management improved by 69% – with 95% reporting that they were implementing learnings in their clinical practice, suggesting significant impact on patient care
>903,400 Unique HCPs reached
Community Healthcare Workers demonstrated their critical role in healthcare delivery, at times performing better on poll assessments than doctors for highly prevalent conditions in their communities