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Education and insights around medical device use: diabetes and respiratory

Point-of-care (POC) testing can be a useful tool in the clinical management of patients within the community setting. Our client wanted to educate and engage HCPs around the role of POC testing in two clinical use cases, across two specialties and distinct geographies:

  1. HbA1c testing in type 2 diabetes (T2D), particularly for patients with a history of non-attendance and non-adherence.
  2. Lower respiratory tract infections (LRTI) – to guide appropriate antibiotic usage within the community setting.

They were also interested in insights into the use of POC testing in the context of the COVID-19 pandemic, including management of at-risk patients and opportunity to reduce face-to-face healthcare interactions.

Target audience: Endocrinologists, respiratory specialists and general practitioners in eight key countries


Within two distinct workstreams and discussion groups covering a T2D and respiratory, we delivered:

  • Educational clinical cases tied to clear learning outcomes
  • Targeted, segmented omnichannel exposure


An active digital community of >1,200 highly engaged clinicians, driving ongoing discussion around clinical management and best practice

>93,600 Unique HCPs reached

>20,000 Engagements


Commentary from both specialists and non-specialist HCPs offered insight into widely differing opinions on clinical actions around COVID-19+ patients