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Our client wanted to reach a large range of specialized audiences at a global scale with a program focused on new data and its implications for the management of patients with metastatic pancreatic cancer.
Recognizing the value of peer-to-peer engagement with experts in the field, content was to be posted under the profiles of clinical key opinion leaders (KOLs), who also facilitated discussion and offered additional commentary within the comments on posts.
Target audience: Oncologists, gastroenterologists, pathologists and radiologists – globally, with a focus on Europe and North America
Collaborate with experts in the field to develop and post highly relevant content for a specialist audience:
Radiologists were the most engaged of the specialties, generating >50% of total engagements – followed by gastroenterologists, oncologists and pathologists
>55,300 Unique HCPs reached
>8,000 Engagements
Partnerships with KOLs in the field demonstrated clear impact on views of the content, while follow-up commentary from those KOLs supported discussion in comment threads