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With over 2 million doctors empowered by MedShr, we are dedicated to improving and saving lives through knowledge and skill sharing. Our mission drives us to collaborate with clients and partners to create meaningful impact.


Dr. Asif Qasim

Founder, CEO

Asif is a consultant cardiologist in London with director-level appointments in the UK’s National Health Service.

He studied medicine at Cambridge University and returned for a PhD in cardiovascular stem cell biology. Asif was a Medical Research Council visiting fellow at Yale.


Jude Venn

Co-Founder, CTO

Jude has a deep and practical knowledge of programming, software architecture and security, spanning numerous languages and platforms.

He has successfully built and implemented software solutions across a wide range of business sectors for over 15 years.


Janis Pereira

Chief Engagement and Growth Officer

Janis has more than 15 years’ experience in biotechnology, particularly using digital marketing to grow communities in established and emerging markets.

Janis is a Google specialist in search engine optimization, targeting, digital advertising and member acquisition. She has degrees in biochemistry and bioinformatics.

Karen Bell

Karen Bell

Partnerships and Innovation Director

Karen has over 20 years’ experience in healthcare and the pharmaceutical industry; including medical education, commercial and clinical operations, and business development.

A highly-respected team player, Karen creates partnerships that translate vision into reality and she has a deep passion for making a difference in patients’ lives.


Ian Rosner

Chief Operating Officer

Ian brings decades of experience in helping companies to grow both locally and internationally, across multiple industries, most recently in health care and life sciences.
With a firm belief in the power of transparency and common alignment, Ian has helped colleagues and clients alike with realizing their potential. He is also highly driven to work within companies making a positive impact on society.


Chloe Black

Head of People

Chloe has a passion for getting the best out of teams, and for putting in place systems and ideas that hold everyone together. 

Chloe has a particular interest in diversity, inclusion, culture, engagement and employee wellbeing.

Paul Cook

Paul Cook

Finance Director

Paul has over 20 years’ experience of keeping the financial wheels moving smoothly.

Paul’s expertise ranges across the media, technology, and digital health sectors.