Meet the MedShr Team

Combining real-world clinical experience with medical education, digital marketing and program management, MedShr's Partnerships team ensures our medical education programs successfully meet your objectives.

Executive Senior Leadership

"Setting the strategic vision for innovation in digital medical education."

Our leadership team drives MedShr’s mission to deliver impactful, mobile-first medical education. With a strong foundation in healthcare and technology, they ensure that every programme aligns with client goals and advances HCP engagement globally.

 

Asif

Dr Asif Qasim MA PhD FRCP

Founder & Chief Executive Officer

Asif is a consultant cardiologist in London with director-level appointments in the UK’s National Health Service.

He studied medicine at Cambridge University and returned for a PhD in cardiovascular stem cell biology. Asif was a Medical Research Council visiting fellow at Yale.

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Jude MedShr Photo -2023 Cropped

Jude Venn

Co-Founder & Chief Technology Officer

Jude has a deep and practical knowledge of programming, software architecture and security, spanning numerous languages and platforms.

He has successfully built and implemented software solutions across a wide range of business sectors for over 20 years.

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Janis MedShr Photo - 2023 Cropped

Janis Pereira

Chief Operating Officer & Global Educational Partnerships Lead

Janis is a seasoned digital expert with degrees in Biochemistry and Bioinformatics and experience educating doctors, community health workers and researchers.

She applies her creative, data-driven approach to medical education programs, with a special focus on LMICs.

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Paul Jackman

Paul Jackman

Chief Experience Officer

Paul combines his deep understanding of the medical community’s needs and client objectives to drive innovation and deliver highly engaging microlearning experiences. He ensures MedShr’s platform evolves strategically to provide impactful education through innovative solutions and customer-centric design.

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Client Partnerships and HCP Engagement Solutions

"Building lasting collaborations to advance medical education and HCP engagement."

This team forges strategic partnerships with key stakeholders across pharmaceutical and medical device companies. They ensure programmes are tailored to client needs, driving measurable outcomes in HCP engagement and improving patient care through online medical education.

Chloe

Chloe Fikouhi-Turner

Innovations and Partnerships Director

Chloe brings extensive experience in healthcare, technology, and biopharma, specialising in forging impactful partnerships with global stakeholders. She is committed to enhancing clinical knowledge and improving patient outcomes through innovative collaborations and aligned strategies.

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Phil

Phil Lindsell

Senior Partnerships Manager

Phil guides partners through their targeted HCP engagement programmes from kick-off to delivery, ensuring their needs are met and educational goals achieved. He also oversees the review and approvals process, ensuring compliance and quality. With expertise in commercial partnerships and programme delivery, Phil fosters strong relationships and drives impactful outcomes for healthcare professionals and patients.

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Diya

Dr Dhikshitha Gokulakrishnan

Clinical Manager

GMC registered doctor, currently working as a clinical manager at MedShr. Passionate about medical education, widening access within medical education.

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Helen

Helen Farrimond

Partnerships Director

Helen brings extensive healthcare experience across therapeutic areas, building long-term partnerships and fostering collaboration. With expertise in multichannel communication, she works with marketing and medical teams to enhance HCP engagement and support MedShr’s mission to improve patient outcomes.

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Wendy

Wendy Kwangsue

Partnerships Manager

Wendy combines her expertise in business development and strategic partnerships with her background as a pharmacist (PharmD) and MBA graduate. She drives impactful collaborations in healthcare, improving outcomes by connecting stakeholders, bridging knowledge gaps, and advancing medical education initiatives.

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Fatema2

Fatema Nur Oni

Community Executive (Partnerships)

Fatema Nur specialises in preparing detailed mockups of medical education content for client review, ensuring compliant delivery and alignment with client specifications. She also contributes to business development by identifying educational partners and helping the team build strategic relationships that drive impactful programmes.

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Dean-1

Dean Williams

Senior Partnerships Manager

Dean brings over 30 years of healthcare experience spanning pharmaceuticals, medical education and business intelligence. He focuses on building strong client relationships to deliver outcome-driven medical education across a range of therapy areas.

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Sam Killen

Partnerships Manager

Having led physician engagement for the Healthcare Workers Foundation, Sam now leads MedShr's partnerships with not-for-profit organisations. Her team helps medical societies make the most of MedShr's award winning technology to deliver high quality medical education and a secure case discussion forum for their members.

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Naziat

Naziat Afrin

Account Executive

Naziat stays informed about developments in the pharmaceutical industry, identifying opportunities for impactful educational collaborations. Her work supports MedShr’s business development efforts, driving partnerships that expand the reach of MedShr’s programmes and advance medical education on a global scale.

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Program Activation and Targeted HCP Engagement

"Executing targeted medical education programmes that reach the right healthcare professionals at the right time."

Our activation team brings programmes to life through precise, omnichannel delivery—email, digital platforms and hyper-targeted online advertising —ensuring maximum HCP engagement. They monitor performance, optimise campaigns, and provide insights to enhance programme impact.

berget_jalene -headshot

Jalene Berget

HCP Program Director

Jalene leads MedShr’s program delivery team, playing a pivotal role in the successful, timely, and impactful delivery of medical education and HCP engagement programs.

Passionate about MedShr’s global mission, she is dedicated to helping doctors worldwide advance clinical knowledge and improve patient care.

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Zach

Zachary Lukac

Data & Insight Analyst

Zachary has a Master's in Health Data Science and experience delivering insights for a wide range of clients. Zachary is passionate about leveraging data at MedShr to enhance medical education programs, optimise HCP engagement and support functional teams in achieving their objectives.

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Maisa MedShr Photo - 2023 Cropped

Maísa Corner

Head of Targeted Digital Delivery

Maisa leads the highly targeted and timely omnichannel promotion essential to the successful delivery of MedShr’s medical education programmes, including cases, polls, and learning modules. With a background in biomaterials research, she applies a strong scientific and analytical approach to her work, driven by a passion for improving patient care globally.

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Abdi

Abdishakur Osman

Data and Insight Analyst

Abdishakur leverages his data expertise to analyse the impact of medical education programmes, identifying unmet needs and optimising delivery to improve engagement and achieve client objectives.
 

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Jannatul Ferdaous Shimu

Jannatul Ferdaous Shimu

Targeted Digital Delivery Executive

Shimu is part of the team responsible for ensuring the targeted delivery of polls, clinical cases and medical learning modules that form an integral part of MedShr’s medical education programs.

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Medical Education and Content Development

"Creating high-quality, compliant content tailored to healthcare professionals’ needs."

This team develops engaging, evidence-based medical education content, from clinical cases to learning modules. They ensure all materials meet compliance standards and are strategically aligned with client objectives and the latest HCP insights.

Anya Parkhouse

Anya Parkhouse

Senior Medical Writer

Anya leads medical writing and needs assessments for MedShr’s education programmes, creating tailored content to engage healthcare professionals. With extensive experience in medical communications and marketing, and an MA from Cambridge, she ensures impactful and strategic programme delivery.

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Fatema2

Fatema Nur Oni

Community Executive (Partnerships)

Fatema Nur specialises in preparing detailed mockups of medical education content for client review, ensuring compliant delivery and alignment with client specifications. She also contributes to business development by identifying educational partners and helping the team build strategic relationships that drive impactful programmes.

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Dr Sugam Taneja - Senior Clinical Manager at MedShr

Dr Sugam Taneja

Clinical Manager

Sugam has worked as a Radiology Consultant for many years before transitioning to HealthTech. He has served as a clinical advisor and business development manager with several start-ups focusing on introducing patented AI technology in radiological procedures. Sugam has a long history of working with HCPs in low-resource settings and boasts extensive experience in delivering education to healthcare professionals. 

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Amy Boalch

Dr Amy Boalch

Clinical Manager

Amy is a family physician with NHS training experience, pursuing an MSc in Medical Education focused on technology’s role in learning. As a practising GP, she ensures MedShr’s programs address the evolving needs of physicians and healthcare professionals.

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umar

Umar Kayode

Community Executive (Partnerships)

Kay serves as the main contact for medical societies, helping them deliver self-paced medical education programmes and online courses on MedShr. He ensures a seamless process for onboarding their clinical members and learners to their case discussion groups and educational hubs on MedShr, making it quick and easy for societies to engage their audiences effectively.

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Digital Innovation and Technology

"Powering mobile-first platforms for seamless HCP learning and engagement."

Our technology team designs, develops, and optimises MedShr’s secure, mobile-first platform. They ensure a smooth, intuitive experience for doctors and medical societies while maintaining the integrity of our secure, trusted HCP database.

Joe Palmer

Joe Palmer

Lead Mobile Developer

Joe has over 20 years of experience in the software industry, spanning dynamic startups and Fortune 500 companies. He specialises in solving complex technical challenges and driving innovation, ensuring MedShr’s mobile-first platform provides seamless, engaging experiences for healthcare professionals.

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Gaetano

Gaetano Cerniglia

Senior IOS Developer

Gaetano plays a key role in designing MedShr’s mobile-first, self-paced medical education platform, ensuring it is engaging, intuitive, and tailored to healthcare professionals’ needs. With over 20 years of software engineering experience, he brings exceptional problem-solving skills and technical expertise.

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Moshood Lawal

Moshood Hassan Lawal

Quality Assurance

Moshood plays a key role in member verification and product testing, ensuring MedShr’s platform is robust, secure and user-friendly. He also provides technical support to healthcare professionals using the app to share clinical cases and access self-paced medical learning modules.

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Kirsty

Kirsty Hanson

Lead Quality Assurance

Kirsty plays a pivotal role in evolving MedShr’s platform, ensuring product releases and app updates meet the changing needs of the medical community. Her work is essential to maintaining a robust, reliable platform that supports impactful medical education globally.

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Global HCP Community and Content Engagement

"Fostering a global community of healthcare professionals through engagement and dynamic content."

This team drives the growth and engagement of our HCP community, ensuring users are onboarded, verified, and actively contributing. They curate user-generated content and facilitate meaningful case discussions, aligning with HCP interests and specialties.

Olawale

Olawale Abiola

Head of HCP Onboarding

Olawale leads MedShr’s verification and member onboarding team, ensuring every healthcare professional requesting access is thoroughly reviewed. He ensures accurate details on roles, specialties, and locations are gathered, enabling targeted delivery of cases, polls, and learning content, while helping new members get started on the platform.

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amena

Amena Farha

Community Executive (HCP Verification)

Farha is part of the team responsible for ensuring MedShr remains a secure and trusted platform exclusively for healthcare professionals. She supports robust member verification processes and helps new HCPs get started, fostering a safe and collaborative environment.s in meeting their goals with precision.

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Fatema

Fatema Jahan

Community Executive (Product Testing)

Fatema Jahan is part of the team that helps ensure MedShr remains a secure and trusted space for healthcare professionals worldwide. She also supports quality assurance by testing and refining app features to meet the evolving needs of the HCP community.

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Samia Amin

Community Executive (Case Discussion)

Samia works closely with the Clinical Team to review user-generated clinical cases, ensuring they meet compliance standards and deliver value. She curates engaging, specialty-specific content for healthcare professionals, providing fresh material tailored to their interests and needs.

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Morning Wu

Morning Wu

Digital Growth Marketing Manager

Morning is integral to growing MedShr’s global community of healthcare professionals across all roles and specialties. Through data-driven, targeted campaigns, he builds awareness of compliant case discussion and accessible, self-paced medical education, driving measurable growth and meaningful engagement.

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Hafeza-2

Hafeza Haque Adity

Community Executive (HCP Onboarding)

Adity is part of the team responsible for maintaining MedShr as a secure, GMC- and HIPAA compliant platform for healthcare professionals. She specialises in member verification, user onboarding, and data analysis, ensuring the platform remains trusted and supports community growth.

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Raisat

Md Raisat Amin

Community Executive (HCP Targeting)

Raisat supports the execution of highly targeted, timely omnichannel promotions essential to the success of MedShr’s medical education programmes. His work ensures the effective delivery of cases, polls, and learning modules to engage healthcare professionals worldwide.

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Punom

Punom Nandi

Community Executive (Product Testing)

Punom is focused on product testing to ensure MedShr’s platform remains robust, reliable, and aligned with the needs of healthcare professionals. With nearly six years at MedShr, she is a dedicated team member committed to supporting the platform’s mission.

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Mehrab

Mehrab Abir

Community Executive (Data & Insights)

Mehrab supports the analysis and reporting that drive the impact of MedShr’s medical education programmes. By turning data into actionable insights, his work helps optimise programme delivery, enhance engagement, and ensure measurable success for clients and healthcare professionals.

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Nesa

Mosharrafatun Nesa

Community Executive (Case Discussion)

Mosharrafatun Nesa collaborates with the Clinical Team to review user-generated clinical cases, ensuring compliance and high-quality content. She curates fresh, relevant material for healthcare professionals across all roles and specialties, tailored to their interests and areas of practice.

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MedShr's medical education programs deliver impact.

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