KOL-Led Medical Education

Expert insights on new data for metastatic pancreatic cancer and implications for patient care

MedShr's pancreatic cancer education program reached over 55,300 oncologists, gastroenterologists, radiologists and pathologists.
Focusing on expert insights on new data in metastatic pancreatic cancer, the educational content attracted over 8,000 engagements.
Education around pancreatic cancer was most popular with radiologists, with over 50% of the engagements by this audience. 

Educational Objectives

Expert insights from KOLs helped physicians apply new data in clinical practice.

Our client wanted to reach a large range of specialized audiences at a global scale with a program focused on new data and its implications for the management of patients with metastatic pancreatic cancer.

Recognizing the value of peer-to-peer engagement with experts in the field, content was to be posted under the profiles of clinical key opinion leaders (KOLs), who also facilitated discussion and offered additional commentary within the comments on posts.



Our Approach

Audience of specialist physicians

This program was designed to deepen and refresh knowledge for experienced specialists looking to stay on top of the latest evidence around therapeutic approaches in pancreatic cancer:

  • Oncologists and gastroenterologists
  • Radiologists and pathologists
  • Europe, North America and Global


KOL insights and activity

To help specialist audiences understand and apply complex new data in metastatic pancreatic cancer, collaboration with Key Opinion Leaders was a core part of the educational program:

  • Educational cases by KOLs
  • Dedicated discussion group for specialist audiences
  • Targeted digital amplification and newsletters

MedShr's medical education programs are tailored, localized, and targeted

Medical Education Case Studies


Society Partnership

MedShr partners with hundreds of national and specialist medical societies to jointly deliver the highest caliber of medical education. To reduce time to diagnosis and accelerate early specialist referral for Duchenne Muscular Dystrophy (DMD), we partnered with the Muscular Dystrophy Association, enabling healthcare professionals from around the world to learn directly from subject matter experts.


Global Health: 900k HCPs reached

Online medical education often fails to reach HCPs where it's needed most. With this ground-breaking program, we made a significant impact on patient care in LMICs, with over 903,400 doctors and community health workers engaging with  free, open-access, mobile-first education in malaria, sickle cell disease, leprosy, antimicrobial resistance, ophthalmology, HIV and other high burden conditions. 


Rare Disease:
Forum for Doctors 

With rare diseases, medical education is critical to accelerating diagnosis and referral, and improving patient outcomes.
In this case-based medical education program, pediatricians, nephrologists, endocrinologists and family doctors came together in a digital case discussion forum to share their approaches to challenges in early detection of X-linked hypophosphatemia (XLH).


MedShr's medical education programs deliver impact.

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