Engaging HCP Communities

Mobile-first medical education for community-based health workers to improve early identification of CVDs

“It was great to see such strong results coming from a clear set of objectives, and really strong engagement resulting in actual, measurable improvement in clinical practice across multiple territories, ultimately benefiting patient outcomes”

- Judges' comments

Medical Education Award: Engaging HCP Communities Gold Award 2023
CVD Medical Education Stats: 149k community based HCPs reached
We reached 148,840 community-based healthcare professionals in hard-to-reach, low-resource areas of India, Pakistan, Cambodia, Bolivia and Mongolia with mobile-first, locally relevant education.
CVD Medical Education Stats: 89% HCP applied learning to clinical practice
Of the physicians and community health workers who engaged with the online case-based education, 89% said that they had applied learning to their clinical practice.
CVD Medical Education Stats: 24% increase in performance
We focus on impact, and MedShr's pre- and post-education polls showed a 24% increase in correct diagnosis and management.  Over 78% of HCPs surveyed also reported improved clinical knowledge.

Educational Objectives

Engage community-based HCPs to improve early diagnosis of cardiovascular diseases

80% of deaths from cardiovascular disease occur in low-and middle-income countries. Early identification and community-based management can substantially reduce premature mortality, however few mechanisms for peer-to-peer learning and ongoing medical education are available to the HCP communities who need it most. 

In this global medical education program, our aim was to reach and engage community-based health workers with accessible, mobile-first, case-based learning.


Atherosclerosis diagram - example from MedShr CVD medical education case study

Our Approach

Screenshot 2024-02-12 at 15.58.04

Target Audience

A core focus of this medical education program was to improve community-based management, so we invited community health workers as well as doctors, nurses and other healthcare professionals to take part:

  • Family physicians and specialists
  • Community health workers and nurses
  • Sub-Saharan Africa, LATAM, South Asia


Educational Content

MedShr combined e-learning modules with clinical scenarios and dedicated  discussion groups to help health professionals put knowledge into practice:

  • Mobile-first, online discussion groups for HCPs
  • Educational cases combined with e-learning modules
  • Content adhering to local guidelines, accessible in regional languages
  • Integrated polls to engage HCPs in critical thinking
MedShr Medical Education case study - example of HCP community

Peer-to-Peer Digital Community

Our innovative approach harnessed the power of a digital community on the MedShr platform, fostering peer-to-peer learning and encouraging critical thinking. This community offered a unique environment where professionals could exchange ideas, discuss clinical cases, and provide feedback, thereby contributing to a more solid and enduring impact of the education.

Localization and Cultural Relevance

Recognizing the importance of context and cultural relevance, we partnered with local experts to ensure our content was not just broadly applicable but specifically tailored to local challenges. This strategy resulted in content that not only followed local guidelines but also resonated deeply with healthcare workers in LMICs, increasing its uptake and effectiveness.

Unique Mobile Platform

Our program leveraged MedShr’s low-bandwidth app, ensuring maximum accessibility for HCPs and CHWs in LMICs. This innovative mobile platform delivered crucial education and fostered discussions in a familiar, social-media-like environment, while still maintaining the professionalism and privacy necessary for such communities.

Clinical Cases to Learning Modules

We further innovated by connecting practical, real-world clinical cases to more in-depth learning modules. This approach facilitated experiential learning, allowing participants to directly see the application of theoretical knowledge in patient care and fostering behavioral changes towards best practices.

Data-driven Insights

Lastly, our campaign was unique in its use of data-driven insights. Through integrated polls and analytics, we were not only able to measure the effectiveness of our educational content but also gather vital insights on improvements in competency and confidence among HCPs. This allowed us to inform and refine future program development, ensuring continuous alignment with the needs of our audience.

MedShr's medical education programs are tailored, localized, and targeted

Medical Education Case Studies


Society Partnership

MedShr partners with hundreds of national and specialist medical societies to jointly deliver the highest caliber of medical education. To reduce time to diagnosis and accelerate early specialist referral for Duchenne Muscular Dystrophy (DMD), we partnered with the Muscular Dystrophy Association, enabling healthcare professionals from around the world to learn directly from subject matter experts.


Pancreatic Cancer: Insights from KOLs

In pancreatic cancer and other rapidly evolving therapy areas, doctors are faced with an overwhelming amount of data. In this program, we connected oncologists, radiologists and hospitalists in a secure online forum on MedShr to reflect the cases they see in clinical practice. We then invited KOLs to share their insights about the implications of new data on diagnosis and management of patients.


Rare Disease:
Forum for Doctors 

With rare diseases, medical education is critical to accelerating diagnosis and referral, and improving patient outcomes.
In this case-based medical education program, pediatricians, nephrologists, endocrinologists and family doctors came together in a digital case discussion forum to share their approaches to challenges in early detection of X-linked hypophosphatemia (XLH).


MedShr's medical education programs deliver impact.

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