Engaging HCP Communities
Mobile-first medical education for community-based health workers to improve early identification of CVDs
“It was great to see such strong results coming from a clear set of objectives, and really strong engagement resulting in actual, measurable improvement in clinical practice across multiple territories, ultimately benefiting patient outcomes”
- Judges' comments
Educational Objectives
Engage community-based HCPs to improve early diagnosis of cardiovascular diseases
80% of deaths from cardiovascular disease occur in low-and middle-income countries. Early identification and community-based management can substantially reduce premature mortality, however few mechanisms for peer-to-peer learning and ongoing medical education are available to the HCP communities who need it most.
In this global medical education program, our aim was to reach and engage community-based health workers with accessible, mobile-first, case-based learning.
.png?width=1080&height=1080&name=Square%20images%20for%20case%20examples%20(1).png "Atherosclerosis diagram - example from MedShr CVD medical education case study")
Our Approach
Target Audience
A core focus of this medical education program was to improve community-based management, so we invited community health workers as well as doctors, nurses and other healthcare professionals to take part:
- Family physicians and specialists
- Community health workers and nurses
- Sub-Saharan Africa, LATAM, South Asia
Educational Content
MedShr combined e-learning modules with clinical scenarios and dedicated discussion groups to help health professionals put knowledge into practice:
- Mobile-first, online discussion groups for HCPs
- Educational cases combined with e-learning modules
- Content adhering to local guidelines, accessible in regional languages
- Integrated polls to engage HCPs in critical thinking
Peer-to-Peer Digital Community
Our innovative approach harnessed the power of a digital community on the MedShr platform, fostering peer-to-peer learning and encouraging critical thinking. This community offered a unique environment where professionals could exchange ideas, discuss clinical cases, and provide feedback, thereby contributing to a more solid and enduring impact of the education.
Localization and Cultural Relevance
Recognizing the importance of context and cultural relevance, we partnered with local experts to ensure our content was not just broadly applicable but specifically tailored to local challenges. This strategy resulted in content that not only followed local guidelines but also resonated deeply with healthcare workers in LMICs, increasing its uptake and effectiveness.
Unique Mobile Platform
Our program leveraged MedShr’s low-bandwidth app, ensuring maximum accessibility for HCPs and CHWs in LMICs. This innovative mobile platform delivered crucial education and fostered discussions in a familiar, social-media-like environment, while still maintaining the professionalism and privacy necessary for such communities.
Clinical Cases to Learning Modules
We further innovated by connecting practical, real-world clinical cases to more in-depth learning modules. This approach facilitated experiential learning, allowing participants to directly see the application of theoretical knowledge in patient care and fostering behavioral changes towards best practices.
Data-driven Insights
Lastly, our campaign was unique in its use of data-driven insights. Through integrated polls and analytics, we were not only able to measure the effectiveness of our educational content but also gather vital insights on improvements in competency and confidence among HCPs. This allowed us to inform and refine future program development, ensuring continuous alignment with the needs of our audience.
MedShr's medical education programs are tailored, localized, and targeted
Medical Education Case Studies
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Pancreatic Cancer: Insights from KOLs
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Rare Disease:
Forum for Doctors
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In this case-based medical education program, pediatricians, nephrologists, endocrinologists and family doctors came together in a digital case discussion forum to share their approaches to challenges in early detection of X-linked hypophosphatemia (XLH).
