Independent Medical Education: Devices

Education and insights around POC testing in diabetes and respiratory infection

Clinical cases designed to deepen knowledge of POC testing reached over 93,600 endocrinologists, respiratory physicians and family doctors in eight key countries.
An active digital community of over 1,200 highly engaged clinicians enabled discussions around clinical management and best practice.
Widely differing opinions on clinical decisions for COVID-19 patients offered unique insights in addition to the 20,000 engagements with core educational content.

Educational Objectives

Clinical case-based education to deepen knowledge of POC testing

Point-of-care (POC) testing can be a useful tool in the clinical management of patients within the community setting. Our client wanted to educate and engage HCPs around the role of POC testing in two clinical use cases, across two specialties and distinct geographies:

  1. HbA1c testing in type 2 diabetes (T2D), particularly for patients with a history of non-attendance and non-adherence.
  2. Lower respiratory tract infections (LRTI) – to guide appropriate antibiotic usage within the community setting.

They were also interested in insights into the use of POC testing in the context of the COVID-19 pandemic, including management of at-risk patients and opportunity to reduce face-to-face healthcare interactions.


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Our Approach

Connecting specialists with primary care physicians

For this independent medical education program, we developed two separate streams, connecting the relevant specialists and generalists to the topics most relevant to them:

  • Endocrinologists and family physicians
  • Respiratory specialists and family physicians


Case-based education

MedShr fostered debate and discussion around POC testing in two secure online groups, each with tailored clinical case-based education:

  • Digital forum to connect specialists with family physicians
  • Clinical case series
  • Targeted discussions around reducing face-to-face interactions for at-risk patients during COVID-19 pandemic

MedShr's medical education programs are tailored, localized, and targeted

Medical Education Case Studies


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Rare Disease:
Forum for Doctors 

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MedShr's medical education programs deliver impact.

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