KOL-Led Medical Education
Expert insights on new data for metastatic pancreatic cancer and implications for patient care
Educational Objectives
Expert insights from KOLs helped physicians apply new data in clinical practice.
Our client wanted to reach a large range of specialized audiences at a global scale with a program focused on new data and its implications for the management of patients with metastatic pancreatic cancer.
Recognizing the value of peer-to-peer engagement with experts in the field, content was to be posted under the profiles of clinical key opinion leaders (KOLs), who also facilitated discussion and offered additional commentary within the comments on posts.
Our Approach
Audience of specialist physicians
This program was designed to deepen and refresh knowledge for experienced specialists looking to stay on top of the latest evidence around therapeutic approaches in pancreatic cancer:
- Oncologists and gastroenterologists
- Radiologists and pathologists
- Europe, North America and Global
KOL insights and activity
To help specialist audiences understand and apply complex new data in metastatic pancreatic cancer, collaboration with Key Opinion Leaders was a core part of the educational program:
- Educational cases by KOLs
- Dedicated discussion group for specialist audiences
- Targeted digital amplification and newsletters
MedShr's medical education programs are tailored, localized, and targeted
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