June 2023
Tolerability and patient quality of life outrank efficacy in influencing treatment choice for some oncologists
Fewer than 50% of genitourinary oncologists consider efficacy data the primary factor that they base treatment selection on, according to a recent MedShr poll.
In another, 84% reported a growing prevalence of metastatic cancers and more advanced, aggressive disease at diagnosis, as noticeable trends in their clinical practice.
Source: MedShr data
Your corporate reputation matters
Two-thirds of healthcare professionals report being reluctant to prescribe or recommend a medication when they do not believe that the manufacturer has a good reputation in the therapy area. Building a comprehensive reputation for the parent brand ranked above above reputation for a specific health condition.
That's a steep challenge for newcomers to competitive therapy areas, and drives home the need for proactive clinician engagement early on.
Source: WE: Brands in Motion
Keep clinical cases clear and concise
A more concise case presentation structure outperformed the standard approach in 8 out of 10 measures, including advancing patient care, learning from patients, and time efficiency.
Case presentations are, "the currency with which clinicians communicate" and a key element to experiential learning, yet a recent study found that they could do with a trim.
Source: BMC
In other news
80% of US clinicians report that prior authorisation requirements at least sometimes lead to treatment abandonment. Some barriers to treatment uptake lie outside of the purview of medical affairs, but understanding the healthcare ecosystem that clinicians operate in is key to enabling access to optimal treatments, and ultimately better outcomes for patients.
Source: American Medical Association
